Cambridge Global Advisory

What Influences a Purchase Decision – A Look at the Customers’ Perspectives

December 22, 2015December 22, 2015 Waqqas Mahmood

Products are now being evaluated by each individual element of a product as well as the finished product as a whole. Do consumers care more about the environmental footprint of […]

Disruptive Innovation – The Incumbent’s Dilemma and How to Decipher the Message

December 7, 2015December 22, 2015 Waqqas Mahmood

The modern understanding of what constitutes disruptive innovation is an extensively evolved version from its original conception in 1997. Traditionally, the term has primarily focused on technological innovation that would […]